Performance measurement and operations improvement for businesses

About Manzilat Darb

We are named after the place where a traveller learns how far they have come.

Darb Zubaydah passes through Hail on its way from Kufa to Makkah, more than a thousand kilometres, with stations along it where a traveller learned how far they had come and how far was left. Caravans could not see Makkah from Kufa. They could see the next station, and that was enough. In Arabic, "manzilah" means a station on the road, and also a standing.

Vision

We want every Saudi business owner to know where their business stands, and to take it to the highest station it can reach.

Mission

We measure performance with the business, put what we find on one page with three actionable steps, and leave the team a review rhythm that keeps it climbing after we leave.

Values

  • Measurement before opinion · We start with the number, then talk.
  • A measured step · We do not promise to arrive in one leap.
  • Clarity · One page, a written price, a written date.
  • Honesty · We say "we are not right for you" when that is true.
  1. 01

    Measure

  2. 02

    Diagnose

  3. 03

    Improve

  4. 04

    Sustain

Which station is your business at?